Sponsor Spotlight: Appsolute Genius
For years now bloggers have been taking advantage of the world of mobile applications. The Huffington Post app, for example, lets you keep up with the latest news and even customize the types of stories you receive. The natural hair blog CurlyNikki.com has an app that enables readers to discuss a wide range of topics in a mobile forum.
Our July sponsor Appsolute Genius is a Birmingham-based boutique software shop specializing in the development of custom mobile apps for iPhone, iPad, Android phone, and Android tablet devices. Co-founder Brian Cauble explains exactly what his company does:
Appsolute Genius was started in 2009 and has since built well over 100 apps on iPhone, iPad, Android, and Android tablets. We help create and implement mobile app strategies for companies and agencies. What does this really mean? It means that we take some time to understand our customer’s business including who their customers are and how they buy a product or service. From that process, we develop a mobile strategy, a plan for what type of mobile apps need to be built, what platforms need to be supported, and how this will help our customer’s business. After developing a strong strategy, we then have the ability to implement the strategy by building your apps. We have a group of experienced specialists (User Interface, User Experience, iPhone development, Android development, and mobile strategists) that can take a raw idea and bring it to reality.
Appsolute Genius works mostly with large companies, such as hospital systems and food suppliers, but Cauble offered some advice that a business of any size could use.
Five Questions To Answer When Considering a Mobile App for Your Blog or Business
1. Why do you want to do an app? What are you hoping to accomplish with an app?
2. How does your mobile app fit with your business/marketing strategy?
3. Who will use your app and when will they use it?
4. How much experience does the app’s developer have and what percentage of their customers stay with them for several years?
5. Are your developers really understanding your business and the customers’ needs?
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See Jane Write was happy to partner with Appsolute Genius this month, in part, because Brian Cauble is an entrepreneur who’s very involved in his community. Visit the See Jane Write blog for Cauble’s tips on how to use social media to build meaningful professional relationships.