By Mandy Shunnarah The traditional steps in creating a brand include a logo, often with a specific Pantone color, a blog, and a multi-platform social media presence. Yet, the Olsen Twins have managed to capture the nation’s attention for 27 years, their entire lives, without the traditional approach. Jessica Nell Graves, Creative Director at Shops… Continue reading The Olsen Theory: Why the Real Brand Is You
Tag: Social Media
Rebecca Haden uses SEO knowledge to fuel online writing career
Story and photos by Kim Herrington When asked about her views on women working in the search engine optimization (SEO) industry Rebecca Haden replies, “No client has ever said ‘I don’t know, I’m hesitant. After all, you’re girls!’” Rebecca is the owner and creative director of Haden Interactive, a content marketing, SEO, and website building… Continue reading Rebecca Haden uses SEO knowledge to fuel online writing career
It’s Not All About You
By Javacia Harris Bowser Everyone has a story. And blogging and social media are great ways to share yours. But as you do so, remember it’s not all about you. This is the main lesson I took away from Y’all Connect Presented by Alabama Power, a digital conference for corporate storytelling held in Birmingham,… Continue reading It’s Not All About You
Five Mistakes You May Be Making on Social Media
Sponsor Spotlight: Mitzi Jane Media As CEO and founder of Mitzi Jane Media, Mitzi Eaker spends a lot of time helping people build their online presence. Mitzi Jane Media is a small organization of social media strategists and content providers that work with small businesses, nonprofits, and bloggers to make their creative vision of growth a reality. Because… Continue reading Five Mistakes You May Be Making on Social Media
Man of the Hour: Wade Kwon, director of the Y’all Connect corporate storytelling conference
By Javacia Harris Bowser The Deep South may be the last place you’d expect to find some of the nation’s greatest social media gurus. But Wade Kwon is determined to change that. Kwon is a well-known blogger, journalist, and communications consultant based in Birmingham, Ala., and is the director of the upcoming blogging and social… Continue reading Man of the Hour: Wade Kwon, director of the Y’all Connect corporate storytelling conference
See Jane Blog: Avalon Jaedra of Writability
“Writing isn’t the fun little hobby people often think it is,” Avalon Jaedra writes in the first post to her blog Writability. “It’s hard work. It’s only fun about half the time and you spend the other half pulling your hair out of your head trying to fill a blank page. And it’s hard. Sticking… Continue reading See Jane Blog: Avalon Jaedra of Writability